Why Information Security is a critical consideration when selecting your offshore ad operations provider
Media campanies, agencies and platform providers need to know whether their ad operations [...]
Google’s privacy announcement and what it means for digital advertisers
On 3rd March this year, Google made quite a splash when it announced [...]
Harness the brand power of the evolving digital shopping experience
In the previous post, we talked about headless commerce, an approach to ecommerce [...]
What is headless commerce? And what does it mean for customer acquisition campaigns?
One can hardly pick up an industry journal without seeing an article on [...]
Why a DTC channel is a must-have
If you’re a manufacturer, these past 12 months have been quite unnerving. Some [...]
The challenges of maintaining an internal ad ops team
The TV series, Mad Men, certainly raised the profile of advertising and marketing, [...]
Business benefits of a bespoke outsourcing strategy
Years ago, I worked for a leading print publisher specializing in technology publications. [...]