Insourcing versus Outsourcing Ad operations cost comparison and analysis
AdOps is to marketing what plumbing is to homeownership: a task that’s essential [...]
Why Paragon is a great place to work
In 2018, LinkedIn made headlines when it announced the stunning results of its [...]
The growing importance of CTV
Much has been said about the way COVID-19 drove 10 years of ecommerce [...]
The opportunities of retail media
Retail media is red hot these days, enjoying 27% YoY growth. According to [...]
Should you in-house or outsource campaign management?
Planning for 2022 Right about now, many organizations are tweaking their 2022 business [...]
A look back on 2021, and a peek into 2022
If we thought 2021 would settle down after a tumultuous 2020, we were [...]
Language isn’t a barrier to success
Cross border sales are booming According to eShopWorld (ESW) data released in August, [...]
Why agencies should embrace remote workers
Advertising and media agencies, like companies everywhere, are experiencing a labor crunch. With [...]
5 things to look for when selecting an outsourcing agency
Is your brand thinking about outsourcing your digital campaigns? Good plan. By selecting [...]
Get ready for Black Friday/Cyber Monday: 6 tips for success
2021 promises to be another “interesting” holiday season. Last year consumers stayed home, [...]