Best practices for onboarding outsourcing partners
Are you considering outsourcing ad ops to Paragon Digital Services? Smart move. Your [...]
101: Segmenting your audience
Lots of different consumers may purchase the same product, or favor the same [...]
The benefits of outsourcing for brands looking to insource their campaigns
While it may seem like a contradiction of terms, brands that are keen [...]
How outsourcing delivers significant efficiency gains
Driving efficiency is seen as a major business imperative in every sector of [...]
Female empowerment at Paragon Digital
Paragon Digital Services is deeply committed to closing the gender gap in employment [...]
Identifying the best roles and tasks to outsource (and why)
Which tasks should you outsource? A lot of brands, platforms and agencies are [...]
Ad operations lessons driven by the pandemic
Historically, digital-media platforms and content providers assumed that ad operations resources worked most [...]
Why Information Security is a critical consideration when selecting your offshore ad operations provider
Media campanies, agencies and platform providers need to know whether their ad operations [...]
Google’s privacy announcement and what it means for digital advertisers
On 3rd March this year, Google made quite a splash when it announced [...]
Harness the brand power of the evolving digital shopping experience
In the previous post, we talked about headless commerce, an approach to ecommerce [...]