Why agencies should embrace remote workers
Advertising and media agencies, like companies everywhere, are experiencing a labor crunch. With [...]
5 things to look for when selecting an outsourcing agency
Is your brand thinking about outsourcing your digital campaigns? Good plan. By selecting [...]
Get ready for Black Friday/Cyber Monday: 6 tips for success
2021 promises to be another “interesting” holiday season. Last year consumers stayed home, [...]
Best practices for onboarding outsourcing partners
Are you considering outsourcing ad ops to Paragon Digital Services? Smart move. Your [...]
101: Segmenting your audience
Lots of different consumers may purchase the same product, or favor the same [...]
The benefits of outsourcing for brands looking to insource their campaigns
While it may seem like a contradiction of terms, brands that are keen [...]
How outsourcing delivers significant efficiency gains
Driving efficiency is seen as a major business imperative in every sector of [...]
Female empowerment at Paragon Digital
Paragon Digital Services is deeply committed to closing the gender gap in employment [...]
Identifying the best roles and tasks to outsource (and why)
Which tasks should you outsource? A lot of brands, platforms and agencies are [...]
Ad operations lessons driven by the pandemic
Historically, digital-media platforms and content providers assumed that ad operations resources worked most [...]