Connected TV (CTV) continues to surge as one of the fastest-growing digital advertising channels. With US CTV ad spend expected to surpass 30 billion dollars by 2025, advertisers are rapidly shifting budgets into this high-impact, premium environment. However, this growth has also triggered an equally rapid rise in sophisticated ad fraud. 

To protect your investments, you must understand how CTV fraud works and use advanced AI-powered solutions to prevent it. 

The New Reality of CTV Fraud 

CTV delivers targeted, high-quality, lean-back viewing experiences. However, as the channel expands, fraudsters are exploiting gaps in device identities, app integrity, and SSAI infrastructure. The result is inflated impressions, wasted budget, and inaccurate reporting. 

A DoubleVerify study reported a 69 percent surge in CTV bot fraud in 2022 alone. This trend proves one thing: CTV fraud is accelerating faster than traditional detection methods. 

Common CTV Fraud Tactics You Must Know 

Bot Traffic 

Sophisticated bots simulate human viewing patterns and interactions. AI models are now needed to detect non-human behaviour across millions of signals in real time. 

Device Spoofing 

Fraudsters disguise non-CTV devices as premium CTV inventory. This inflates impression value and disrupts targeting accuracy. 

App Spoofing 

Fake or unauthorized apps present themselves as legitimate CTV environments. This leads to wasted spend and potential brand safety risks. 

SSAI Manipulation 

When SSAI setups lack authentication, fraudsters generate illegitimate impressions server side, making fraud harder to detect without advanced verification. 

AI-Driven Detection Strategies 

Advanced Invalid Traffic (IVT) Filtering 

AI models analyze anomalies in engagement patterns and flag non-human behavior instantly. This includes repeated identical impressions or unnatural click bursts. 

Device Fingerprinting 

AI collects high-value device attributes such as OS, resolution, and hardware signals. Any mismatch or irregularity signals spoofed activity. 

Programmatic Transparency 

AI audits the full supply chain. Full URL visibility and verified deal identifiers ensure impressions originate from authentic CTV inventory, not fabricated environments. 

Mitigation Strategies for Advertisers 

Partner With Verified, IAB-Compliant Platforms 

Certified supply partners provide safer inventory and reduce exposure to fraudulent environments. 

Conduct Regular Supply Chain Audits 

Frequent AI-assisted audits uncover vulnerabilities in SSAI, device reporting, and traffic sources. 

Use Third-Party Verification Tools 

Solutions like DoubleVerify, IAS, and Moat validate impressions, viewability, and fraud exposure with machine-learning precision. 

Why CTV Fraud Requires Strategic Thinking 

CTV fraud is not just a technical problem. It is a strategic risk that affects brand trust, audience accuracy, and long-term performance. Advertisers need strong operational expertise combined with advanced AI detection to prevent wasted spend and protect campaign integrity. 

Why Partner with Paragon Digital Services 

Paragon provides advertisers with a strategic advantage through: 

Deep Industry Expertise
Years of experience in digital operations ensure flawless execution and continuous oversight. 

Advanced Fraud Detection
AI-powered systems identify and mitigate fraud in real time, keeping your CTV investments protected. 

Transparency and Compliance
Paragon maintains double ISO and IEC certifications, guaranteeing accuracy, privacy, and governance across all workflows. 

Tailored Solutions
Every client receives custom strategies aligned with specific objectives, verticals, and platform needs. 

Partnering with Paragon means your ad spend stays safer, smarter, and fully optimized.