Leveraging First-Party Data: Strategies for B2B Brands
In today’s digital-first business environment, data has become one of the most valuable [...]
Adapting to the Shift: How Brands Can Succeed in a Cookie-less World
As privacy concerns rise and new data protection regulations take hold, the digital [...]
Programmatic or Algorithmic Advertising: Marketing Strategies 2025
Programmatic marketing, which is algorithmic, has stormed the digital marketing landscape. Algorithmic advertising [...]
7 Trends to Watch Out For in Programmatic Advertising
2023 -24 witnessed significant AI domination in ads, and one of the most-watched [...]
What are your Metrics? Critical KPIs for Effective Programmatic Advertising
Unlock Success: Master KPIs in Programmatic Advertising Today Did you stop to think [...]
Shaping the Future of Digital Advertising: What’s Next for Your Ad Campaigns?
The More Things Change, the More they Stay the Same Even though Google [...]
The Pitfalls of In-Housing Programmatic: Why a Hybrid Approach Works Best
In recent years, many brands have moved toward in-housing their programmatic advertising, attracted [...]
Paragon Digital Services’ Approach to Full-Funnel Marketing
Full-funnel marketing is critical to a brand's long-term growth. While it's tempting to [...]
Data Privacy with ISO 27701 Certification and benefits of partnering with Paragon Digital Services
In the constantly changing digital media field, it is crucial to prevent the [...]
What is SPO? And Why is it Important?
Optimization is a critical goal in digital advertising. Companies, such as Paragon Digital, [...]