Connected TV has officially crossed the threshold from emerging channel to mainstream powerhouse. As of 2025, 90% of U.S. households use an internet-connected TV device at least once per month, and U.S. CTV ad spend is projected to hit $37.95 billion in 2026 – a 15% year-over-year jump. By 2029, that number is expected to surpass $52 … Continue reading Connected TV’s Growth Is Creating an Operations Challenge Most Advertisers Didn’t Plan For