BPO to KPO: Thriving in the Age of Quiet Quitting
These days one can hardly click open any news source without seeing an [...]
Insourcing versus Outsourcing Ad operations cost comparison and analysis
AdOps is to marketing what plumbing is to homeownership: a task that’s essential [...]
The growing importance of CTV
Much has been said about the way COVID-19 drove 10 years of ecommerce [...]
The opportunities of retail media
Retail media is red hot these days, enjoying 27% YoY growth. According to [...]
Should you in-house or outsource campaign management?
Planning for 2022 Right about now, many organizations are tweaking their 2022 business [...]
A look back on 2021, and a peek into 2022
If we thought 2021 would settle down after a tumultuous 2020, we were [...]
The benefits of outsourcing for brands looking to insource their campaigns
While it may seem like a contradiction of terms, brands that are keen [...]
Identifying the best roles and tasks to outsource (and why)
Which tasks should you outsource? A lot of brands, platforms and agencies are [...]
Ad operations lessons driven by the pandemic
Historically, digital-media platforms and content providers assumed that ad operations resources worked most [...]