Paragon Digital Services’ Approach to Full-Funnel Marketing
Full-funnel marketing is critical to a brand's long-term growth. While it's tempting to [...]
Do You Understand Your Ad Ops Outsourcing Partners’ Level of Compliance? It Could Be a Huge Problem If You Don’t
When many of us think about the privacy laws that are emerging across [...]
Next Year All Brands Will Be Required to Migrate to GA4. We Can Help You Get Ready
GA4 is Here! This past March, Google announced the long-awaited release of Google Analytics 4 (GA4) which promises a [...]
Insourcing versus Outsourcing Ad operations cost comparison and analysis
AdOps is to marketing what plumbing is to homeownership: a task that’s essential [...]
Why Paragon is a great place to work
In 2018, LinkedIn made headlines when it announced the stunning results of its [...]
A look back on 2021, and a peek into 2022
If we thought 2021 would settle down after a tumultuous 2020, we were [...]
Best practices for onboarding outsourcing partners
Are you considering outsourcing ad ops to Paragon Digital Services? Smart move. Your [...]
101: Segmenting your audience
Lots of different consumers may purchase the same product, or favor the same [...]
The benefits of outsourcing for brands looking to insource their campaigns
While it may seem like a contradiction of terms, brands that are keen [...]
How outsourcing delivers significant efficiency gains
Driving efficiency is seen as a major business imperative in every sector of [...]